best cosmetic brands singapore

Best Cosmetic Brands in Singapore 2024

Last updated: January 2024

Singapore's cosmetic industry thrives with a plethora of options catering to diverse beau24y enthusiasts. From the glitzy counters of luxury brands to the accessible aisles of drugstores, there's a brand for every preference and need. My exploration through the city-state's makeup and skincare landscape reveals a compelling mix of both internationally acclaimed names and homegrown heroes.

Luxury cosmetic brands offer the allure of premium ingredients and sophisticated packaging, often found in the shopping havens of Orchard Road and Marina Bay Sands. On the other hand, popular drugstore brands, widely available in malls and neighborhoods, present an affordable yet quality alternative for everyday beauty routines. My interest also extends to the innovative products that local Singaporean brands are creating, specifically tailored for the city's humid climate and the skincare and makeup trends unique to this region.

Moreover, amidst a growing consciousness about sustainability, I find that eco-friendly and ethical practices have become an important criterion for choosing cosmetic brands in Singapore. I recognize that the variety and accessibility of products, paired with informed choices, can make shopping for cosmetics in Singapore both a delightful experience and a responsible one.

Key Takeaways

  • A diverse range of cosmetic brands caters to different preferences and needs in Singapore.
  • Singapore's beauty industry includes both luxury and drugstore brands, as well as innovative local products.
  • Sustainable practices are increasingly influencing the choice of cosmetics among consumers in Singapore.

Here are some of our top picks on:

Top Luxury Cosmetic Brands in Singapore

In my search across Singapore's high-end cosmetic scene, I found several brands that stand out for their quality and prestige. Singaporeans appreciate luxury cosmetics not only for their performance but also for the status they confer. Here, I highlight a few top contenders.

Chanel is revered for its iconic offerings. Recognized for the No. 5 perfume and its fine makeup line, Chanel is synonymous with luxury. The brand's beauty counters can be found in high-end department stores like Takashimaya.

Yves Saint Laurent (YSL) manifests sophistication in its vast range of products. The Touche Éclat concealer is an indispensable tool for many beauty enthusiasts in Singapore.

Dior charms with its elegant makeup and skincare collection. The Dior Addict Lipstick is a crowd-pleaser, known for its vibrant colors and long-lasting wear.

Singapore's luxury market wouldn't be complete without mentioning La Mer. Although primarily renowned for their skincare, their makeup products, like the Soft Fluid Long Wear Foundation, are infused with their famous Miracle Broth, offering both coverage and skincare benefits.

Lastly, Clé de Peau Beauté emerges as a top-tier brand, especially with their concealers and foundations that promise radiant, youthful skin. Known for their use of cutting-edge technology and sumptuous ingredients, Clé de Peau Beauté products are a staple for those seeking both luxury and results.

My exploration confirms that in Singapore, these luxury brands are beloved not only for their glamorous image but also for their ability to deliver exceptional beauty experiences.

Popular Drugstore Cosmetic Brands in Singapore

In Singapore, a wide array of drugstore cosmetic brands offer quality products at affordable prices. Among them, Maybelline stands out with its variety of makeup essentials suited for diverse skin types. As someone who values cost-effective choices, I regularly find that Maybelline's mascaras and lipsticks offer the same quality as high-end products.

Another favorite of mine is L’Oréal Paris, a brand that's synonymous with innovation in makeup. Their foundations and concealers come in extensive shade ranges, catering to a myriad of skin tones. Revlon is also prominent, especially noted for their long-lasting lip products and a selection of primers that give my skin a smooth canvas for makeup application.

Brand Known For
Maybelline Mascaras, Lipsticks
L'Oreal Paris Foundations, Concealers
Revlon Lip Products, Primers

Singapore's hot and humid climate necessitates products like those from Rimmel London, which are designed to be long-wearing. I appreciate how their eyeliners resist smudging, even in the heat. Moreover, Wet n Wild captures my attention with their commitment to cruelty-free makeup that doesn't compromise on pigment or performance.

Recommended Picks:

  • Maybelline’s The Falsies Lash Lift Mascara
  • L’Oréal’s Infallible Pro-Matte Foundation
  • Revlon ColorStay Ultimate Suede Lipstick
  • Rimmel Scandaleyes Waterproof Kohl Kajal Liner
  • Wet n Wild Color Icon Blush

These brands have earned their popularity by providing Singaporeans with accessible, innovative, and reliable cosmetic products.

Singaporean Cosmetic Brands

When discussing Singaporean cosmetic brands, Rooki Beauty stands out for me. It's renowned for harnessing superfoods in its products, aiming for simplicity and efficacy in skincare. Adored by those who seek clean beauty products, Rooki Beauty transforms familiar ingredients into innovative and gentle formulations.

13rushes is a brand I consider notable for its commitment to producing cruelty-free and handcrafted makeup brushes. The brand's focus on quality and ethical manufacturing practices has earned a dedicated following among makeup enthusiasts who are conscious about animal welfare.

If you're looking into multifunctional and halal-certified makeup, Zahara deserves mention. Known for their water-permeable nail polishes, the brand offers an impressive array of vibrant shades addressing the needs of modern Muslim women with an inclusive approach to beauty.

Here's a quick overview of some Singaporean cosmetic brands:

  • Rooki Beauty: Superfood skincare; clean beauty focus.
  • 13rushes: Cruelty-free, handcrafted makeup brushes.
  • Zahara: Halal-certified, water-permeable nail polishes and more.

Notably, Faux Fayc captures my attention with their bold and innovative makeup options, particularly their signature Fauxlash Mascara Duo, which has gained popularity for its lasting impression on lash appearance.

In my explorations of local brands, Allies of Skin has emerged as a powerful player in the Singaporean skincare market with its scientifically driven and clinically-proven skincare products. The brand prides itself on high-performance ingredients that promise to enhance one's skincare routine.

And while this is just a glimpse into the diverse world of Singaporean cosmetics brands, these companies exemplify the innovation and quality that the local beauty industry offers.

International Brands Available in Singapore

In Singapore, the cosmetics market is vibrant and diverse, with numerous international brands readily accessible. I've observed a consistent presence of high-end labels such as Chanel, Dior, and Estée Lauder in malls like The Shoppes at Marina Bay Sands and Takashimaya on Orchard Road.

For skincare enthusiasts, brands like SK-II and La Mer have garnered strong followings for their premium ingredients and effective results. Make-up aficionados gravitate towards Sephora and Watsons, where they find an array of choices, including Urban Decay, Too Faced, and Tarte.

Here's a quick look at some shopping destinations and the international brands they offer:

Shopping Destination Brands Available
Sephora Urban Decay, Tarte, NARS, Benefit
Watsons Maybelline, L'Oréal, Rimmel London
Department Stores MAC, Clinique, Shiseido, Bobbi Brown
Boutique Stores Charlotte Tilbury, Huda Beauty, Drunk Elephant

I have noticed that Korean beauty products are also quite popular, with brands such as Laneige, Innisfree, and Etude House having strong presences. This reflects the global trend towards K-beauty and the demand for these products in Singapore.

Shopping online through platforms like Lazada and Shopee has further broadened access to international brands, providing a convenient, one-stop shop for beauty enthusiasts to explore global trends and products.

Criteria for Choosing a Cosmetic Brand

When I select a cosmetic brand, there are key factors I consider to ensure the products are reliable, effective, and align with my individual needs and values. Below are the criteria I prioritize:

Quality and Ingredients: I scrutinize the ingredients list for harmful chemicals and prefer brands that use high-quality, non-toxic and skin-friendly components. I look for products with:

  • Natural or organic ingredients: Safer for sensitive skin.
  • Dermatologically tested: Assurance for skin compatibility.
  • Free from parabens and sulfates: Fewer irritants and harmful preservatives.

Brand Reputation: I consider the company’s market standing by checking:

  • Customer reviews: Personal experiences often reveal product effectiveness.
  • Awards: Recognitions that indicate superior product performance or innovation.
  • Transparency: Openness about sourcing and product formulation processes.

Price Point: While staying within my budget, I balance cost with product quality to determine value for money. I prefer brands that offer a good blend of affordability and efficacy.

Ethical Standards:

  • Cruelty-free practices: Ensuring no animal testing is a significant ethical stand.
  • Sustainable packaging: I support brands that minimize environmental impact with recyclable packaging.

Personal Preferences: Every shopper has unique preferences which might include:

  • Fragrance or fragrance-free: Depending on sensitivity to scents.
  • Texture and application: Looking for ease of use and comfort on the skin.

By considering these factors methodically, I can choose a cosmetic brand that not only enhances my beauty routine but also aligns with my personal standards and lifestyle.

Innovative Cosmetic Products in Singapore

Singapore's cosmetic industry is bustling with innovation, offering a diverse range of products that cater to a global audience. I've noticed several local brands that stand out for their unique contributions to beauty and skincare.

Allies of Skin

  • Product Highlight: Peptides & Antioxidants Firming Daily Treatment
  • What Makes It Innovative: Combining multiple clinically-proven actives, this multitasking moisturizer is designed to streamline skincare routines without compromising results.


  • Product Highlight: Skin Repair
  • What Makes It Innovative: DrGL offers a proprietary skincare solution that focuses on restoring the skin's health through carefully selected ingredients, suitable for even the most sensitive skin types.

In the realm of color cosmetics, Faux Fayc has gained popularity with its:

  • Product Highlight: Fauxless Matt Liquid Foundation
  • What Makes It Innovative: The foundation boasts a lightweight formula with a velvety finish that resists Singapore's humid climate, catering to the Asian complexion.

Moreover, 13rushes creates synthetic makeup brushes that rival the softness of natural hair. Their innovative approach lies in the:

  • Product Highlight: Universal Do-It-All Face
  • What Makes It Innovative: Tailored for versatility, the brush's design enables the flawless application of multiple product types, from powders to creams.

The Singapore cosmetic scene shows no signs of slowing down, continually adapting to consumer needs with ingenuity and finesse. My experience with these products reaffirms Singapore's position as a hub of cosmetic innovation.

Sustainable and Eco-Friendly Brands

Singapore has a burgeoning market for sustainable and eco-friendly cosmetics. I've found that these brands are committed to reducing their carbon footprint and offering products that are kind to both the skin and the environment. Not only do they employ ethical sourcing, but many also use organic ingredients and recyclable packaging, resonating with environmentally conscious consumers.

  • Handmade Heroes
    • Features: Vegan, cruelty-free, and free from preservatives.
    • Noteworthy Products: Body scrubs and lip tints.
  • Liht Organics
    • Features: Organic, vegan, and cruelty-free makeup.
    • Noteworthy Products: Moisturizing foundation and anti-blemish liquid concealer.
Brand Certification Highlights
Sigi Skin Vegan Uses superfood ingredients.
Kew Organics Organic Ingredients Provides water-based skincare.

I pay attention to how these brands prioritize sustainability in their operations and product lifecycle. For instance, I've seen companies like Oasis Skin offer refill options to minimize waste. They produce vegan skincare and artisanal soaps that are both gentle on the skin and eco-friendly.

Furthermore, I'm impressed by Zero Yet 100, which crafts natural deodorants using ingredients that are safe for all skin types, emphasizing the rejection of any synthetic additives.

By supporting these brands, I believe consumers are not only enhancing their personal skincare regime but also contributing to a healthier planet. These companies show a promising direction for the beauty industry in Singapore, aligning their values with global environmental goals.

Learn also: What is the best lip balm for very dry lips?

Cosmetics for Tropical Climates

In Singapore's humid and warm weather, it's essential for cosmetics to be long-lasting and resistant to sweat and moisture. I specifically look for products that offer a lightweight formula yet provide adequate coverage and durability.

Foundations: For tropical climates, I prefer foundations that are oil-free and non-comedogenic. I recommend brands like Tarte and Make Up For Ever which provide water-resistant options that also contain SPF for sun protection.

Powders and Blushes: To ensure these products stay put throughout the day, I opt for MAC or Laura Mercier, which offer finely milled powders that absorb excess oil and add a fresh pop of color that lasts.

Products Property Benefit
Tarte Foundation Water-resistant, SPF Longevity, Sun Protection
MAC Powder Finely milled, Oil-absorbent Reduces Shine, Enhances Durability
Laura Mercier Blush Long-wearing formula Persistent Color, Natural Look

Eyewear: I strongly lean towards waterproof mascaras and eyeliners. Brands like Urban Decay and Stila have excellent products that stay intact even in high humidity.

Lip Products: For lipsticks and tints, I gravitate towards brands like NARS and Benefit, which offer products that provide lasting color while feeling featherlight on the lips.

By choosing the right cosmetic products designed to withstand tropical climates, I ensure my makeup remains flawless despite Singapore's relentless heat and humidity.

Skincare and Makeup Trends in Singapore

In Singapore, skincare and makeup trends are shaped by the humid tropical climate and the cosmopolitan nature of its populace. I notice a preference for products providing both efficacy and convenience, with an emphasis on natural, sustainable ingredients.

Skincare Trends:

  • Hydration is Key: The humidity demands lightweight, water-based moisturizers that keep skin hydrated without feeling heavy. Gel moisturizers and hyaluronic acid serums are particularly popular.
  • Sun Protection: With Singapore's year-round sunshine, a daily sunscreen with high SPF is a must. I see many people choosing formulas that double as a primer to save time.
  • Ingredient-focused products: Products containing snail mucin, centella asiatica, and niacinamide are trending for their soothing and brightening properties.

Makeup Trends:

  • BB and CC Creams: Instead of heavy foundation, BB and CC creams remain a staple for their skin-friendly benefits and lightweight coverage.
  • Bold Eyeliner and Mascara: To combat smudging in the heat, waterproof eyeliners and mascaras are a go-to for long-lasting wear.
  • Natural Lip Tints: For lip color, the trend leans towards subtle lip tints rather than full-coverage lipsticks, which provide a long-lasting flush without drying out the lips.

Sustainable and ethical beauty products are also gaining momentum, with a clear consumer shift towards brands that are cruelty-free and environmentally responsible.

When choosing products, I always keep an eye on these trends, considering both the performance and the ethical implications of the brands I choose to support.

Where to Buy Cosmetics in Singapore

In Singapore, I can purchase high-quality cosmetics from a selection of retail outlets, online shopping platforms, and duty-free options, each offering a distinct range of products and shopping experiences.

Retail Outlets

I find that Sephora is a top destination for cosmetics, with stores in prominent locations like Ion Orchard and VivoCity. These outlets house a variety of international brands such as Estée Lauder, Urban Decay, and Too Faced. Local department stores like Takashimaya and BHG also offer a wide range of cosmetics on different floors of their expansive buildings.

Another option is drugstores such as Watsons and Guardian, which provide more affordable choices. These stores are conveniently located in many shopping malls and neighbourhood centres around the island.

Here is a list of some key retail outlets for cosmetics:

  • Sephora - Multiple locations
  • Takashimaya - Ngee Ann City
  • BHG - Various locations
  • Watsons - Islandwide
  • Guardian - Islandwide

Drugstores like

Welcia BHG outlets

Online Shopping Platforms

For shopping from the comfort of my home, I turn to online platforms. Lazada and Shopee are popular among Singaporeans, offering a wide range of cosmetic products with frequent sales and promotions. Luxury brands can be found on sites like Zalora, whereas local brands may have their individual online stores, such as Zyra.

For convenience, here's a summary of prominent online platforms:

  • Lazada - Regular discounts, wide variety
  • Shopee - Competitive prices, diverse brands
  • Zalora - Focuses on luxury and premium brands
  • Zyra - Local Singaporean brand

Duty-Free Options

Travellers have the advantage of purchasing cosmetics at duty-free prices at Changi Airport, which boasts a selection of premium brands in its extensive retail space. Additionally, duty-free shops like DFS offer a curated selection of luxury beauty products, which I can pre-order online before my travels.

Duty-free shopping locations include:

  • Changi Airport - Wide range of international brands
  • DFS - Luxury cosmetics

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